Yup. Some believe it, some say its just BS.
Wouldn't it be dandy to have some sort of a subjective guide for the different "House Sound" of each cartridge brand
This may be the audiofool's ticket in order to "create" that "perfect" match for his / her analog front end / entire system.
Scroll down on this link for a third party list of some well known cart brands, with their respective "House Sounds". Read "Remarks on the sound character of various cartridge makes" with gusto.
http://www.moving-coil-cartridges.com/index.htm
To the brands listed that I have personally owned, I tend to agree with this third party assessment.